Dynamic Content-Based Website Push Strategy The preliminary assessment implies the target audience age between 21 and 50, whereas older adults will be mostly referred clients who were informed of MD Now by their relatives in charge of the institution search. These are people with at least a basic level of digital literacy and an existing need for healthcare services. It will include clients of both sexes residing in Florida. Profile of the Target AudienceĬonsidering the nature of the product, the target audience is likely to comprise people with an acute need for medical services. Third, past patients are to be addressed in an attempt to prompt them to return to MD Now. Second, a constant influx of new service users is to be ensured. First, it is needed to retain the existing customer base. ![]() Thus, the primary goal is to preserve this status through three key objectives. MD Now is the fastest-growing provider of urgent care in Florida. In order to develop an effective digital strategy, it is required to align with the goals and objectives of the organization. In the case of MD Now, it can be implemented on various levels, as well. Goals and Objectivesĭigital strategy is a broad concept that encompasses many spheres of an organization’s activity: marketing, customer relations, revenue generation and others. This report outlines the proposed digital strategy for MD Now Urgent Care that aims at solidifying the company’s position in a competitive environment. In the 21 st century, the most prominent strategies of sustained development comprise the utilization of digital tools for marketing, competitiveness, and revenue stream. ![]() As such, MD Now faces the overarching objective of maintaining the currently exhibited growth. Under these circumstances, companies have little or no room for stagnation, as it entails the risk of losing the existing market share. In profitable industries, the competition reaches unprecedented levels through globalization and the overall development of free markets. However, in the contemporary environment, it is vital to sustaining the growth rate. When combined, these factors constitute the competitive advantage framework of MD Now Urgent Care. An average visitor completes all scheduled procedures within one hour after entering the premises. At present, the organization comprises a network of over 55 clinics located throughout Florida. At the same time, MD Now Urgent Care refers to the affordability of services as one of the cornerstones of its business model. MD Now boasts its state-of-the-art equipment that enhances the quality of the service, yielding reliable results and better clinical outcome for all visitors. Furthermore, the organization relies on a highly personalized approach that allows the patients to make convenient appointments that fit well into their personal schedules. According to its statement, MD Now (2021) is Florida’s fastest-growing provider of urgent care. The organization aims to provide its communities with modern methods of treatment and prevention. MD Now Urgent Care is a healthcare provider based in the United States, Florida.
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