While you’re giving these options, you’ll probably get feedback out of your client they didn’t think of before. Tell them for example that you can change the colors and then show them a couple of color schemes so they can actively help choosing. Search for examples and make sure they understand exactly what you’re trying to communicate. ![]() Give them new optionsīuild on the answers of your previously asked questions and present your client with some options about which changes you can make to the design. If you don’t get the answers you want, try having a meeting or video call. It’s just about understanding what they want. Keep in mind this doesn’t mean you’re agreeing with your client’s feedback. The more specific you are with your question, the more detailed the answer hopefully will be. Or ask whether they mean they just want brighter colors. For example, if you want to know what the meaning is of ‘make it pop’ you could ask for an example of a logo they think ‘pops’. So try to understand what your clients really wants to tell you by asking clarifying questions. You can’t improve your designs with feedback like ‘make it pop, premium or sexy’. This way your client will realise you take the project seriously and want to deliver a design you’re both happy with. So don’t take the vagueness personal and answer in a polite and clear way. The thing you want is feedback you can work with. Or in the worst case, they’ll search for another designer. When you answer to vague feedback in an aggressive or defensive way, you’ll probably get a likewise answer with feedback that’s even weirder. Never respond immediately with an angry or aggressive email defending your work like it’s a masterpiece worth millions. This is vague feedback and it can seriously ruin your day! But if you try the following 5 steps, it’ll help you deal with these kinds of situations. You don’t know what the client means, so there’s no way you can improve your design. Now vague feedback, that’s another story… “make it pop”, “can you add premium effects” or “this doesn’t look sexy enough” is feedback we all hate. Perhaps you don’t agree with everything they say, but you can have a conversation and improve your design. ![]() If someone gives you comments in a detailed manner about what they like and don’t like, that’s constructive feedback. Before we get to the steps of dealing with vague feedback, you should know the difference between constructive and vague feedback.
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